1242396036_0000250x225Beauty – powerfull force! And not only aesthetically, but in very tangible economic. The famous supermodel Giselle Bundhen was so influential and successful that, according to economists, even went around the stock exchange index Dow Jones.

Brazilian model Giselle Bundhen has not left the top line in the list of the most expensive models. All this is well deserved, as the leggy beautiful successfully selling other products, the person that she agrees to become.

This is the conclusion reached by the economist Fred tail (Fred Fuld), who took up the study of “profit” model, and brought “stock index” Giselle Bundhen based on the successes of companies that have to cooperate Giselle. In the hit list of LVMH, Volkswagen, News Corp (to finance a film “Devil Wears Prada”, where Giselle has played a small role), and many others.

According to the F. Fald, by the end of 2007 Giselle index soared by 29%, while the well-known stock index Dow Jones – at 6.5%. Thus, when the model of the contract with the brand of women’s underwear Victoria’s Secret, its shares fell by as much as 31.5%. And though “stock code” Giselle from the end of 2007. until 2009. decreased by 15.7% (impact of economic crisis), the figures were higher than that of Dow Jones.

Renowned photographer Nick Knight said that such achievements are connected not only with wisdom and sensitivity of financial Giselle Bundhen, but with her desire to work closely with the company to advertise that it was withdrawn. “While some models take money (more for advertising than the editorial work), and then were reluctant to participate when she decides to take part in the campaign, it gives all the power. Her enthusiasm conquers” – summarizes the photographer.