Givenchy goes to the people: Fashion house has created a collection of cheap clothingTroubled financial times, force fashion brands to forget about the concept of election, and to run toward the mass market. Rather than advertise another unique and exclusive creation, they are trying to become more accessible. And rightly so, because they are loved not only by the strong of this world!

Designer of Givenchy, Riccardo Tishi allready has created and prepared to launch a collection of anti-crisis clothing, called Redux, consisting of the most hit things: white blouses, leather jackets, stylish shoes. The best, is that the collection will see world fpr more than once: at Givenchy are planning to create and shpw it twice a year. Debut of democracy line through the well-known brands will be held in autumn, at October, it will appear in clothing stores worldwide. Stated, that the price of the product will start from 350 USD.

«Business Style» had already indicated, that reducing the pricing policy is not so long ago, decided traditionally expensive brand Dolce & Gabbana. Atleast the dreams of many people could come true? Three hundred and fifty dollars for a luxury designer thing – it sounds very tempting!