Love of “Manchester United” halfback Cristiano Ronaldo to fitting shorts allowed retailers to create a huge market, in comparison with the Ronaldo transfer to Madrid “Real” for 80 million pounds ($ 131 million) might seem merely funny. Sales of fitting shorts last week increased by 117 percent, after the press published photographs of holidaymakers in the United States of Ronaldo.
“His sense of style has changed the notion of men’s shorts, – says Director of Sales Network of British men’s wear stores Debenhams Paul Baldwin. – We believe, that demand for superfitting shorts will soon become a world phenomenon. We have had many cases when young people are trying to put on shorts, which are a few sizes smaller than needed just to achieve the maximum effect of Cristiano.
Last week, the champion of England “Manchester United” accepted the proposal of Madrid “Real”, which willing to pay a player 80 million pounds, also the club and the player is allowed to communicate directly.